Great branded content doesn't feel like branded content.

That's the bar I hold myself to when working with companies and organizations — whether the project is a product launch campaign, an email series, a website overhaul, or long-form content meant to position a brand as a trusted voice in its space.

I bring a journalist's instincts to every brand project: an eye for what's genuinely interesting, an ear for voice and tone, and a commitment to copy that doesn't make the reader feel like they're being sold to — even when they are. After 20-plus years writing for both editorial and commercial audiences, I know how to move between them fluidly.

Past clients include Sephora, Johnson & Johnson, Adidas, Le Creuset, Canyon Ranch, Midi Health, Bumble and bumble, Roller Rabbit, and the NYT's T Brand Studio. If you want your brand to sound like itself — at its best — let's talk.